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“E-Cigarettes are a major development in public health. It’s unfortunate that their potentially huge positive impact is being hindered by excessive regulations triggered by misleading suggestions.”
Professor Peter Hajek, Queen Mary University of London
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“Nicotine is the very same compound FDA has approved for over 30 years as a safe and effective medication. People are dying from the tobacco-related diseases from the smoke particles, not the nicotine.”
Mitch Zeller, Director of the FDA Center for Tobacco Products
“If we get all tobacco smokers to switch from regular cigarettes to electronic cigarettes, we would eventually reduce the US death toll from more than 400,000 per year to less than 4,000, maybe as low as 400.”